MYSPACE COMPLETES FIRST PHASE OF “HYPERTARGETING BY MYSPACE” ADVERTISING PLATFORM

LEADING SOCIAL NETWORK PASSES 50 ADVERTISER MILESTONE FOR NEW PROGRAM

Procter & Gamble, Microsoft XBOX, Ford, Taco Bell, Universal Pictures, Toyota, Fox Searchlight, XM Satellite Radio, AZJeans.com, and Summit Entertainment Among Top Brands to Experience Benefits of Ground-Breaking New Program

HyperTargeting Delivers Performance Increases of Up to 300%

LOS ANGELES—November 5, 2007—MySpace (http://www.myspace.com), the world’s most popular social network, today announced that the site’s new advertising platform, HyperTargeting by MySpace, has successfully completed its first phase and now includes more than 50 top advertisers in the targeting program. HyperTargeting by MySpace enables marketers to connect with specific user groups on a massive scale based on self expressed interests available on MySpace profiles. Among the more than 50 advertisers participating in the first phase of the new platform are leading brands including Procter & Gamble, Microsoft XBOX, Ford, Taco Bell, Universal Pictures, Toyota, Fox Searchlight, XM Satellite Radio, AZJeans.com, and Summit Entertainment.

“Our mission with HyperTargeting by MySpace was to build an ad platform that translates our massive amounts of self expressed user data into highly-targeted, interest-based segments, enabling us to better serve the exact right ad to the right person at the right time,” said Michael Barrett, Chief Revenue Officer for Fox Interactive Media. “We far exceeded our initial goals in increasing campaign performance for our clients – in some cases tripling the performance over comparable campaigns.” Barrett will discuss the completion of the program’s first phase at the ad:tech Conference in New York where he will participate in a keynote roundtable.

In July, the first phase of the HyperTargeting program began on MySpace (http://www.myspace.com) allowing marketers to buy advertising targeted to specific segments of MySpace users identified as enthusiasts in 10 categories which included music, movies, personal finance, gaming, consumer electronics, sports, travel, auto, fashion and fitness. Performance increases for brands on the HyperTargeting platform were as high as 300% compared to demographically targeted campaigns.

MySpace has now entered the second phase of HyperTargeting which allows marketers to segment users by more than 100 additional sub-categories. For example, if phase one enables brands to target movie fans, phase two will allow marketers to target fans of horror movies and so on. MySpace plans to continue expanding the number of categories to better meet the needs of brands. Beginning in early 2008, the company will deploy HyperTargeting by MySpace internationally allowing brands to target users in non-U.S. territories or in multiple regions throughout the world in the coming year.

“We believe MySpace is a tremendous platform for our clients based on their scale, passionate user base and intrinsic ties to the music community,” said John Moore SVP, Director of Ideas and Innovation for Mullen mediaHUB. “Their new enthusiast ad platform creates even more opportunity for our brands as we can combine their enormous size with a highly targeted program. A core goal in the era of the empowered consumer is to send the right brand content message to the right segment creating superior brand resonance and relevance.”

MySpace will continue to evolve its current, industry leading advertising model, which includes customized communities, multi-platform integrated marketing campaigns, and the new advertising platforms HyperTargeting and SelfServe which empower users such as small business owners, bands, and politicians to purchase, create and analyze the performance of ads throughout the MySpace network.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views,* MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes 20 localized community sites in the United States, Canada, Latin America, Mexico, Austria, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

*Among the top 2000 domains comScore Media Metrix, September 2007. For more information on comScore Networks, please go to http://www.comscore.com.

Contacts:

MySpace
Dani Dudeck
(310) 969-7148
ddudeck@myspace.com

Tracy Akselrud
(310) 969-2813
takselrud@myspace.com

May I suggest that you make it as self-serve as possible? This would make it as easy as possible for those of us trying to test the waters, and would help you sign people up much faster.

Thanks,
David Jaeger
www.aboutresultsmarketing.com

My question is; which part of my privacy does this infringe upon? I mean, it wouldn't be a MySpace feature if it wasn't just a little dumb y'know? You guys have a track record of mediocrity to uphold.

Anything on the Internet can be tracked and the privacy statements have always been there, it's just people never take the time to read them. I did a study about this in college with Double-Click, AOL, and Disney, etc. And if you have complaints bring them to Washington since they've allowed this since forever, and increasingly so after 911.