If you haven't seen the SFL TVC check it out on the Babyswimming Homepage.

The Ad promotes the importance of learning to swim and has had a huge impact on the awareness of this issue in New Zealand.

This Ad had a huge effect on me personally and i'm interested in what you think about it?

View the Ad a few times before you comment.

I think it's a great piece ... A lot of time, effort and expense obviously went into producing that Ad and I think it sends a powerful message that swimming truly is a life skill, and if you don't gain the skill when you're young you carry a invisible disability with you; always vulnerable, always at risk and never able to enjoy all that the water has to offer. I hope it galvanises people to make sure they and everyone they know learns to swim well, AND solidifies the learn to swim industry in its noble pursuit.